Global Communications



Steven R. Van Hook, PhD
steven@wwmr.us


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   Welcome 

EarthA sizable percentage of businesses fail within the first
two years, and many of the rest don't last much longer.
There are good reasons for this, including inexperienced
management, lack of sufficient capital, failure of proper
marketing, missing financial competency, and a fatal
inability to communicate well across cultures in a
global marketplace.  

New technologies and empowered consumers have flipped
the old business model upside down, and the most successful managers
will somersault with the times. Even the smallest business can now stake
a global presence with some modern marketing tools and tactics.

Therefore, these course materials are designed to help students
learn how to properly structure, systematize, manage, market
and communicate in a culturally diverse international marketplace.
In addition to covering business concepts and fundamentals, the
course materials stress application to real-world situations
and problems.

 Research & Teaching Interests

Steven R. Van HookSteven Van Hook is experienced in international
adult education, transcultural learning, world
economic development, news media, and
business communications. He has taught for
universities in the United States and Eastern
Europe, including courses in international
business and management, transcultural
communications, global issues, cross-cultural
marketing, and public relations. He publishes webzines
including AboutPublicRelations and HowToMarketing, teaches
sailing and officiates weddings on the sea and shore.

 Selected Publications & Presentations

Van Hook, S.R. (2023, January 25). Presenter. A tour of the virtual
world: First-time introduction for educators to an actual VW campus.

Innovative Educators. PDF Slides.

Van Hook, S.R. (2022, September 17 & 24). Virtual-world presenter.
Transcultural beats: Resonant rhythms from around the world.
The Science Circle. PDF Slides.

Van Hook, S.R. (2022, April 2). Spotlight speaker. Virtual Worlds Best
Practices in Education (VWBPE) Conference. Virtual teaching tactics
to help a divided world.
PDF Slides. YouTube Video.

Van Hook, S.R. (2021, March 12). Webinar presenter. Transcultural
themes: Bridging cultures for helpers, healers, and teachers.

University of Amsterdam, Netherlands, VSPA Inclusivity Committee.

PDF Slides.

Van Hook, S.R. (2020, May 2). Virtual-world seminar presenter.
The world 20 years ahead with a 2020 vision.
The Science Circle.
PDF Slides. YouTube Video.

Van Hook, S.R. (2018, Spring). The future revisited: Can global 
  still save the world? Journal of Distance Learning Administration,
  University of West Georgia. Available online.

Van Hook, S.R. (2017, April 29). Presenter. Building classroom 
  bridges across cultural gulfs. 
CATESOL (California Teachers 
  of English to Speakers of Other Languages). Santa Barbara, CA.
  Slides.

Van Hook, S.R. (2017, March 25). Presenter. Best writing tactics for 
  low-watt brains.
 The Science Circle: A global alliance of scientists,
  educators and students. YouTube recordingSlides.

Van Hook, S.R. (2015, March 20). Webinar presenter: Practical
  strategies for facilitating interaction in the cross-cultural classroom.
 
Innovative Educators.

Van Hook, S.R. (2014, April 11). Panel presenter. Virtual Worlds Best
  Practices in Education.
VWBPE Conference. Presenter transcript.

Van Hook, S.R. (2012, June). Hopes and hazards of transculturalism.
  Prospects.
42 (2), 121-136. Quarterly review of comparative
  education by United Nations Educational, Scientific and Cultural
  Organization (UNESCO) and International Bureau of Education (IBE).
  Available online at http://wwmr.us/support/transculturalism.pdf

Van Hook, S.R. (2011, April). Modes and models for
  transcending cultural differences in international classrooms.
  Journal of Research in International Education
.

Van Hook, S.R. (2010). Transcultural themes and images applied
  in international classrooms. How To Teach. Video lecture available
  online at http://howtoteach.us/vanhook5.htm

Van Hook, S.R. (2010). The ABCs of marketing: Your keycard to the
  gate of marketing success. How-To Marketing. Available online at:
  http://howtomarketing.us/vanhook1.htm

Van Hook, S.R. (2009). Best business writing tools. Video lecture
  available online at http://wwmr.us/support/bizcom/bizcom.html

Van Hook, S.R. (2003). Principles of international organizational and 
  social systems.
Walden University. Available online at
  http://wwmr.us/VanHookKAM3.pdf

Van Hook, S.R. (2003). Sociocultural development vis-a-vis global 
  management.
Walden University. Available online at
  http://wwmr.us/VanHookKAM2.pdf

Van Hook, S.R. (2002). Cultural influences in socioeconomic 
  development.
Walden University. Available online at
  http://wwmr.us/VanHookKAM1.pdf

Van Hook, S.R. (2000). Cross-cultural variances in team 
  effectiveness.
Jones International University. Available 
  online at http://wwmr.us/teams.htm

Van Hook, S.R. (1999). Trans-ideological management issues in 
  post-Soviet states
.
Jones International University. Available 
  online at http://wwmr.us/Mindsets.pdf

 

::Contents::

Readings

Resources

Research Tools

Career

References

Instructor

Course Slides

Home

______________

Steven R. Van Hook
567 W. Channel Islands Bl
Box 425
Port Hueneme, CA  93041  
(805) 253-0250

Courses

Biography / CV

steven@wwmr.us